Driving High Value Tourism Growth from North America and the UK
We partner with tourism boards, ministries, and destination stakeholders to increase visitor numbers, strengthen trade relationships, and deliver measurable market growth.
30+ years in global travel industry
Established networks across Canada, USA, and UK
Proven work with tourism stakeholders in Africa
Media authority across North American platforms
WHAT WE DO
Market Development
Industry Readiness
Creating specialist programmes that drive long term bookings
Education & Certification
Preparing local operators to meet Western traveller expectations
Building demand through trade engagement and in market activation
About us
Nia Global Strategies Ltd. is led by Lorraine Simpson, a tourism market development strategist with over 30 years of experience in the global travel industry.
With a career built on selling, scaling, and promoting travel across North America, Lorraine brings a practical, commercially driven approach to tourism growth.
Her work focuses on helping destinations connect with the right audiences, build strong trade relationships, and convert interest into measurable results.
lorraine@niaafricaconsulting.com